Swedish electric car manufacturer Polestar, who are were founded by Volvo and Geely Holdings, has opened its first UK Space in the heart of London at the Westfield shopping centre. The brand is changing the traditional automotive retail model and Polestar London, with its neat minimalist design, will use modern digital procedures to help customers through the purchase process.
Located in Europe’s largest shopping centre, Polestar will act as brand managers on a non-commission-basis, who will engage with and inform customers about the company and its products. Test drives will be available on-site and deliveries can be scheduled to home or office addresses.
Those wishing to order or reserve a Polestar can complete the process with the guidance of a Polestar specialist. Customers will also have the choice to use the Polestar App or website if they prefer to order from the comfort of their own home in their own time. The idea is to make the procedure as streamlined as possible where the customer is in control and make it a hassle-free and enjoyable process.
The Polestar 2 is now available to order with prices starting from £49,900 before government grant.
Thomas Ingenlath, CEO of Polestar, said: “The Polestar Space in London has the perfect location, right at the heart of where people shop and relax. For us, performance isn’t just about great driving dynamics, it is also about the experience customers have in choosing their perfect Polestar and the excitement of living with it every day.”
Jonathan Goodman, Head of Polestar UK, said: “The Polestar Space is our way of changing the face of automotive retail. With no salespeople and no vehicles on the forecourt, there is no hard sell, no requirement to shift stock and an entirely customer-focused journey.
Visitors will define how much they interact with the exhibits, and Polestar Specialists will tailor their experience to the customer’s exact needs, not the brand’s. Once they have found the perfect specification, seamless digital interactivity places the vehicle in the customer’s app, ready to be ordered when it suits them. We will put the fun back into buying a car.”
