- New research undertaken by home energy supplier E.ON Next shows that a significant proportion of the British public are unaware of just how cheap home charging for EVs can be.
- The average Brit believes that home EV charging is around ten times costlier than its actual cost, a belief that could potentially be hindering early mainstream EV adoption.
- Just 4% of drivers surveyed were aware that overnight home charging could cost less than than a takeaway cup of coffee.
Messaging around home charging savings for potential EV drivers is still needed
Around 65% of drivers said they had ‘little to no knowledge’ surrounding EV charging costs. The data also showed that drivers yet to switch to EVs are spending on average £48 on fuel for every fill up, with 77% raising concern about rising fuel costs. For a driver that travels 10,000 miles annually, E.ON Next claims that this could save them up to £3,797 over a three year period. Combine that with an increasing number of EVs hitting price parity with their ICE counterparts, and EV ownership becomes yet more enticing, further highlighting the saving that a £2.70 overnight charge could bring. The exact data E.ON Next used for these calculations can be viewed here.
In response to these misconceptions, E.ON Next has opened its ‘EVerything £2.70’ pop-up store in central London. As we reported on last week, this shops contains all the items that cost the same as an average overnight charge on on E.ON’s Next Drive tariff, to highlight just how cheap home charging can be for EV owners. With the cheap costs in mind, it’s crucial that as many EV owners as possible are given the ability to charge at home. For those without off-street parking, charging gutters and arms have the ability to significantly increase the number of EV drivers able to charge at home for less.
Home charging isn’t the only area where myths surrounding electric car ownership are still being touted. A recent survey carried out by BYD compiled the seven most-held incorrect beliefs on EVs, though that data still showed that the vast majority of the public are becoming much more aware of the facts when it comes to electric vehicles.
Jean Coleman, Director of Commercial at E.ON Next, commented:
“There are common misconceptions when it comes to the costs associated with running electric vehicles, which is why we wanted to highlight the potential savings through our EVerything £2.70 experience. As more people in the UK look at ways to lower their energy bills and reduce impact on the environment by switching from fuel to electric, there are now means to achieve both. We want to help people get the best value as part of the UK’s transition to clean energy and empower our customers with innovative tariffs like E.ON Next Drive.”
