EVerything £2.70: What groceries can you buy for the price of overnight charging? 

• E.ON Next’s EVerything £2.70 pop-up store showcases how cheap at-home overnight charging can be.
• Visitors can pick one free item priced at £2.70, like part of a coffee or a loaf of bread, to match the cost of charging.
• The store highlights that charging an EV at home is over 17 times cheaper than filling up with petrol.

E.ON Next opens £2.70 grocery store to highlight cheap overnight EV charging

E.ON Next is opening a new pop-up grocery store in Central London. But this one comes with a twist. Every item inside costs exactly £2.70 — the same as charging an EV overnight at home with the E.ON Next Drive tariff.

The store, called EVerything £2.70, will be open to the public on 14 and 15 May from 9am to 5pm at 36 Eastcastle Street.

Inside the store, visitors will find items priced at £2.70. These include four-fifths of a cup of coffee, one and a half loaves of bread, and nearly half a pack of toilet roll. Guests can choose one item for free while stocks last.

According to E.ON Next, the average UK driver recently spent £48.30 to fill up their petrol tank. That makes a 40kWh EV battery with an overnight tariff over 17 times cheaper.

The store will also feature interactive games and displays to help visitors learn more about EV charging.

Jean Coleman, Director of Commercial at E.ON Next, commented:

“Most of us don’t know just how good value home charging an EV can be. We’re launching the EVerything £2.70 store to bring to life the value of at home overnight charging and promote the financial benefits of making the switch to EV.”

In 2024, the public EV charging network grew by 37%, reaching 73,334 chargers nationwide. Urban areas saw the most significant increases, with London leading in total charger availability. However, only 20% of these are rapid chargers, and rural regions still lag behind in fast-charging options. This underscores the importance of accessible home charging solutions like E.ON Next Drive, especially for drivers outside major cities.

The E.ON Next Drive tariff offers EV charging at just 6.7p per kWh between midnight and 7am. That allows smaller EVs — like the Nissan Leaf or BMW i3 — to fully charge overnight for less than £2.70. Even larger EVs like a Tesla Model 3 would cost under £5.

With this creative campaign, E.ON Next his sparking interest in greener travel — and showing that it’s far more affordable than many may think.