Polestar makes meteoric moves as it makes key management changes to lead the brand into seven new markets

  • Polestar is expanding into seven new markets, including France, the Czech Republic, Slovakia, and Brazil.
  • Anders Gustafsson becomes Head of North America, while Matt Galvin succeeds Jonathan Goodman as UK Managing Director.
  • Polestar aims to capitalize on brand strength, expanding its model line-up and retail operations for rapid growth.

Polestar welcomes a new Managing Director as part of a management shift as the brand expands across the world

Polestar is on the up-and-up, welcoming a new Managing Director and fuelling rapid positive growth. The company is expanding its model line-up and entering new markets across Europe with its ‘Spaces’ model. 

Polestar plans to enter seven new markets: France, the Czech Republic, Slovakia, Hungary, Poland, Thailand, and Brazil. As the second-largest market for electric cars in the EU, France offers significant potential for growth.

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Polestar CEO, Thomas Ingenlath, says:

“Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalise on our strong brand and growing model line-up.”

In line with this expansion, Polestar has announced several key management changes. Anders Gustafsson will take over as Head of North America, succeeding Gregor Hembrough. Gustafsson brings extensive experience from Volvo Cars, where he served as Senior Vice President Americas and President and CEO of Volvo Cars USA. Hembrough, who has led Polestar’s North American operations since 2018, will now assume the role of Head of Global Sales Operations.

In the UK, Matt Galvin is succeeding Jonathan Goodman as Managing Director. Galvin comes fresh from senior positions at NIO, Volvo Cars, and Mercedes-Benz. Now, he’ll oversee Polestar’s operations in the UK and Ireland starting July 1, 2024. Goodman is retiring after seven years with the company. We wish him the best of luck! 

Matt Galvin commented on his new role:

“I am delighted to be taking the role of Managing Director of Polestar UK and Ireland at such a pivotal time for the brand. As we move from a single car line-up to a three-car brand, and with bold plans for growth over the next few years, it couldn’t be more exciting time to be assuming the role.  

I very much look forward to working with the existing Polestar UK and Ireland teams and we wish Jonathan a long and healthy retirement.” 

Kristian Elvefors, Polestar Head of Commercial, commented on the new appointments: 

“I am delighted to welcome this group of talented and experienced leaders to the Polestar team. Through these appointments, we are strengthening our sales teams and bringing in additional expertise at a pivotal point in our development, as our model line-up expands to include two new SUVs.”

Polestar is at an exciting point in its growth. It came in at ground level when EVs were just entering the public consciousness. Now, widespread expansion and exciting new appointments from major automotive companies are very telling as to the young brand’s power. We can’t wait to see how far and fast Polestar can grow. 

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