Polestar launches its first Space in Scotland: A modern showroom approach in Glasgow’s Silverburn Shopping Centre

• Polestar launches first Scottish Space at Silverburn, Glasgow, modern showroom focusing on digital sales and customer interaction.
• Sleek Space offers tailored experiences, test drives, and delivery options.
• Aligns with Polestar’s innovation focus, post-major funding round.

Polestar’s Silverburn Shopping Centre Space is bringing the brand’s innovative showroom approach to Scotland

Polestar, the Swedish electric car innovator, has set its sights on Scotland with the launch of its latest Space at the Silverburn Shopping Centre in Glasgow. Departing from the conventional automotive retail model, Polestar is championing a direct-to-consumer approach. Here, they’re emphasising digital sales and customer interaction.

Replacing a temporary pop-up location, this new Space marks Polestar’s first foothold in Scotland. Designed with sleek minimalism and cutting-edge digital features, the Space offers a unique environment for customers to explore Polestar’s lineup.

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What sets this Space apart is its focus on customer experience. With non-commissioned product specialists on hand, visitors can tailor their journey from inquiry to delivery according to their preferences. On-site test drives add a practical touch, while the option for home or office delivery caters to modern lifestyles.

Ordering a Polestar is made convenient through the brand’s website, allowing customers to complete the process at their own pace or seek guidance from specialists at the Space. 

Head of Polestar UK, Jonathan Goodman said: 

“We are delighted to be opening our first Space in Scotland in what will be a transformative year for our Brand. The timing couldn’t be better with the updated Polestar 2 available to customers now and Polestar 3, our luxury SUV and Polestar 4 our SUV coupé arriving later this year.”

All are welcome to explore the newly opened Polestar Silverburn Space, which debuted on Friday, March 22nd. This expansion plays into Polestar’s commitment to innovation and customer-centricity. They promise an immersive experience for car enthusiasts in Scotland and beyond. 

This new location comes hot off the heels of the brand’s spectacular funding round. Last month, the brand raised nearly $1 billion to expand its line-up and to enhance its sustainable production endeavours.