Volkswagen will be supplying electric car subscription service, Onto, with a range of its electric vehicles (EVs). This includes a mix of e-up!, ID.3 and ID.4 models available for Onto customers to book. The high-profile deal will be highlighted with a television campaign from Onto, launching this week.
The deal will grow Volkswagen’s presence in Onto’s electric-only fleet, with the e-up!, ID.3 and ID.4 models covering three key vehicle classes popular with subscription customers.
The arrival of ID.3 Family Pro Performance models on the Onto fleet in September was met with unprecedented demand. Every vehicle was booked by customers within 48 hours, proving the ID.3’s considerable appeal.
Volkswagen’s electric vehicles have been popular with Onto customers and the brand is currently one of the top three choices for Onto users.
Subscribers can sign up for the cars for as little as £339 a month and for as long as they wish. With Onto’s electric car subscription model customers pay no deposit, and for a fixed monthly fee have 1,000 monthly miles (1609km), insurance, breakdown cover and charging at over 11,000 points.
Onto is focused on making electric cars accessible and affordable. Across the entire Onto fleet this year, customers have driven around 10 million miles (16km million), with zero tailpipe emissions.
Those who select the ID.3 or ID.4 have the added privilege of using a vehicle that is delivered net carbon-neutral, a property that will continue into the model’s life, should they choose to use renewable energy to power the model.
Onto’s first ever TV advert, due for release this week, will include examples from its Volkswagen fleet, highlighting the models as key components of the Onto offering. This campaign will coincide with the introduction of the models in the coming days.
Nick O’Neill, Volkswagen UK head of fleet, said: “Onto customers will get to enjoy Volkswagen e-mobility, with countless more seeing the ID. models on our screens again, when Onto’s TV campaign goes live.
“That’s what it’s all about: enabling even more people to see just how good our models are – whether that’s by their use on the Onto fleet by customers who may go on to purchase a Volkswagen electric vehicle of their own, or by giving the models more exposure on UK roads and on TV.”
Rob Jolly, Onto CEO and co-founder, said: “We’re delighted to partner with Volkswagen and add three new models to our fleet that cater to the different needs of our customers. Volkswagen now accounts for approximately 18 percent of our fleet and the cars are proving extremely popular.
“This is an exciting partnership for Onto as we continue to focus on simplifying the switch to an EV. We’re committed to revolutionising the way people think about car ownership and look forward to introducing more Onto subscribers to Volkswagen.”