Luca de Meo, Renault Brand CEO, and the Renault brand team have participated in the first ever Renault Talk. This is a new all-digital event during which they discuss their vision of the wider group.
The new direction unveiled by the team, presents Renault Group as an energy transition leader, at the forefront of the latest technology and services, operating more sustainably and responsibly as part of its ‘Nouvelle Vague’ (New Wave).
The plan of the ‘Nouvelle Vague’ is to turn Renault into a brand focussed on technology, services and clean energy, by engineering smarter everyday vehicles and mobility solutions that are more sustainable.
This is in line with the DNA as a company that changed with the times throughout the 20th century with innovative, modern vehicles. In 2021, Renault is striving to meet market expectations of responsible, carbon-free, safe and scalable mobility solutions that are in line with customer needs.
During the first Renault Talk, Luca de Meo restated the direction for the brand and the group’s Renaulution plan. The brand intends to be an industry leader in the energy transition. The plan for Renault brand is to be the greenest brand in Europe as of 2030, with nine out of 10 cars on sale being electrified. Renault Trucks UK and Ireland have also committed to net-zero status by 2030.
At the forefront of technology and services, Renault is helping to shape the future of urban mobility, primarily via the ‘Software Republique’. More than 2,000 engineers from five industry-leading companies will bring their shared expertise in cyber security, artificial intelligence, data processing, software and microelectronics.
The Renault Re-Factory, which will be Europe’s first circular-economy hub, marks a move towards a more sustainable and responsible model, with up to 120,000 vehicles, including electric vehicles, recycled or upcycled every year. Nearly 80 percent of strategic recycled materials will be reused in new batteries.
By 2030, Renault plans to become the world’s best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles.
Renault is taking its ‘voitures à vivre’ (cars to live) to the upper segments. It will have seven models that will be released in the C and D segments by 2025, all of them electrified. The All-New Arkana will mark the start of this offensive.
The next-generation Megane E-TECH Electric, a vehicle that embodies the future of connected and fully-electric cars, is also set to be launched in the near future.
Renault will also be updating its logo that has seen several changes through the brand’s history, although the instantly recognisable Renault diamond has remained unchanged.
During the Renault Talk, Gilles Vidal, Renault Brand Design Director, unveiled an image of the updated logo. This will appear on the new Megane E-TECH Electric, which will be available in 2022.
Fabrice Cambolive, SVP of Renault Brand Sales and Operations, restated that the ‘green’ offensive is key and the brand will be ramping up its electric vehicles. Currently in Europe, 25 percent of Renault sales are electrified and 30 percent of Clio sales in France are for the E-TECH Hybrid.