- For the first nine months of 2024, BMW Group sales of fully-electric models (BEVs) have risen 19.1%, defying the lack of EV demand that has been seen by other manufacturers.
- A total of 294,054 BEVs have been delivered to customers so far this year, which takes into account sales across all BMW Group brands – namely BMW, MINI, and Rolls-Royce.
- A high level of this demand came from the European market, with Europe accounting for 121,844 of this total BEV sales figure.
BMW Group BEV sales are on the rise
The BMW brand alone delivered 266,151 BEV sales in the period, with the remaining coming overwhelmingly from the MINI BEV offerings, as well as Rolls-Royce’s sole electric offering – the Spectre. MINI’s recent refresh of its range, which now has three fully-electric models on the market in the form of the Aceman, Cooper, and Countryman, also helped boost its own EV sales – with 16,536 fully-electric MINIs sold in the third quarter, representing a hefty 54.3% increase.
BMW noted that this European demand was particularly high in Italy, France, and the UK – all countries where the sale of zero-emission vehicles are set to be mandated in the next decade or so. Analysts had seen this high demand coming, with a report earlier this year noting that every one in three BMWs sold in the UK were fully-electric models. For the month of July, BMW-branded EVs also managed to top the European BEV sales chart, beating key rival Tesla – partly attributed to the large number of specific BEVs the group offers, from its most affordable iX1 up to the flagship BMW i7.
The strong performance across the BMW Group is testament to its long-standing drive for EVs. It was one of the first manufacturers to release a mass-produced EV with the i3, back in 2012, and now offers over ten specific EV models, across all its brands. With the manufacturer set to release an all-electric version of the historically well-selling 1 Series in the future, these EV sales figures could continue to rise fast.
Jochen Goller, Member of the Board of Management of BMW AG Customer, Brands, Sales, commented on the results:
“Our fully-electric vehicles are winning over customers worldwide – as shown by the significant double-digit growth in our BEV sales during the first nine months of the year… We also grew our sales in the Europe region. Our attractive model line-up, which is designed for technology openness, gained traction in the marketplace, despite the challenging conditions overall. The BMW brand captured market share in Europe and significantly outperformed the region’s total market.”
