- World EV Day™ engaged millions, with Audi, Nissan, and Waze promoting EVs to global audiences.
- ANC, bp pulse, and Illinois made strong commitments to enhance EV adoption and charging infrastructure.
- The campaign united diverse sectors to promote EVs, countering negativity and fostering a sustainable future.
World EV Day™ 2024 drives positive emobility engagement on a global scale
World EV Day™ made a huge impact this year, reaching more budding EV drivers than ever before. Headline Partner, Auto Trader UK, gave over its homepage, one of the most visited sites in the country, to promote EVs. Audi partnered with FC Bayern Munich to showcase exclusive e-tron designs to 40 million followers on Instagram. Nissan also used the day to unveil its new sporty SUV, the Ariya NISMO, and Google’s Waze engaged its 200 million users. It truly was a day to remember.
The campaign saw strong support from businesses around the globe.
In Australia, ANC, the largest last-mile delivery service, pledged to add 112 electric vehicles to its fleet within two years. bp pulse offered a 15% discount on public EV charging across Australia and New Zealand. ChargeUp Europe forecasted that the continent would install over 60 million charge points by 2035. Meanwhile, Megger supported the workforce transition to emobility.
In the U.S., Illinois announced a phenomenal $25.3m investment in public charging infrastructure. Governor JB Pritzker shared a message with 240,000 Facebook followers. Tesla also joined in, promoting the event to its 20 million Twitter audience.
World EV Day™’s Founder, Ade Thomas, commented:
“At a time when the EV project needed some love, the automotive, the technology, the sustainability and the emobility communities have come together to provide that love. Here in the UK, even leading conservative media like The Sun newspaper and GB News covered the positive campaigns that were announced around. What I love about how the World EV Day campaign has grown is that now, it’s so big, we crowd out negativity for a day of total positivity.”
The campaign drew attention from across the automotive world. Formula E showcased their latest generation net-zero racing model. Media outlets like Forbes, CarWow and more covered the day’s events, adding to the snowballing momentum.
World EV Day™ 2024 has grown into the largest sustainability campaign of the year.
With global brands, governments, and media joining forces, the day successfully pushed back against negativity and celebrated the promise of a sustainable future.
As millions look inquisitively towards EVs, many are put off by the negativity and fear-mongering across many media outlets. This outpouring of support, learning, and positivity is a powerful tool to combat the fears, uncertainties, and doubts plaguing would-be adopters. This industry is growing at a remarkable pace. We need to harness the energy of World EV Day™, and work together to build tomorrow’s transport sector, and bring everyone along on the ride.
