- Vogue’s Melanie Keyte and Daveena Saranna discuss fashion, cars, and sustainability on Women in the Driving Seat.
- They highlight challenges women face in the car industry and the need for inclusive, practical content.
- Vogue partners with automotive brands to create innovative programs like internships and competitions supporting women in the industry.
Women in the Driving Seat explores Vogue, sustainability and the future of the workplace
Auto Trader’s podcast Women in the Driving Seat continues to explore the intersection of the automotive industry and women’s experiences within it. In its latest episode, host Erin Baker welcomes Melanie Keyte, Commercial Director at Condé Nast, and Daveena Saranna, EV Campaigns Manager at Green.TV Media and Oxford MSc graduate. Together, they discuss how fashion, cars, and sustainability intertwine.
Melanie Keyte shares insights into Vogue’s collaborations with the automotive sector, including initiatives like the BMW x Vogue internship and the Future Creators competition. She emphasises the importance of creating content that resonates with women, focusing on practicality and relevance. “Women care about the practical aspects of cars,” she notes.
Daveena Saranna opens up about embracing emotional authenticity in the workplace. She discusses the challenges women face in the industry, highlighting the need for inclusivity across all age groups. “There’s this mythical perfect age for women,” she remarks, “but it doesn’t exist.”
Daveena Saranna recently moderated a panel at the most recent “Top Women in EV” event in London.
The episode also features the podcast’s signature “Podcast Pit Stop,” a rapid-fire round where guests share personal preferences, adding a light-hearted touch to the conversation.
Women in the Driving Seat launched in February 2025 to spotlight women’s experiences in the automotive industry. Previous episodes have tackled topics ranging from EV battery safety to leadership challenges. Episode 10 featured Kate Tyrrell, CEO of ChargeSafe, and Antonia Stephenson, Director at EV Battery Solutions, discussing the importance of safety in EV charging and the strides being made in battery recycling.
With each episode, the podcast continues to provide a platform for honest conversations, blending personal narratives with professional insights. Listeners can tune in to Women in the Driving Seat on all major podcast platforms.
