- Ultra-rapid public EV charging network, PoGo Charge, has launched a new campaign to offer reduced charging prices at a number of its charging sites across the UK.
- Named ‘Power Up Price Drop‘, the campaign has dropped its public charging price from 79p per kWh to 65p per kWh across 12 charging locations.
- The move comes as new CPOs enter the market, with some offering lower prices than established competitors. Is a public charging price war on the cards?
PoGo Charge brings public charging prices down
The promotion, which kicked off on the 18th of August, will run for 12 weeks until the 10th of November. The sites consist of a mix of retail, hospitality, and hotel locations, helping to provide cheaper EV charging to both location visitors and those passing through the area.
PoGo Charge joins a rising number of CPOs who have started offering limited time discounts on public charging as competition between CPOs heats up, such as InstaVolt’s ‘Summer Special’ charging rate of 54p per kWh across selected sites until the end of the month.
While these limited time discounts are a welcome addition for those needing to rely on public chargers, it’s clear that consumers want prices to drop in the longer term, particularly if a more widespread switch to EVs is to be made amongst those unable to charge at home. UK dealer group Arnold Clark recently launched its own in-house CPO, Arnold Clark Charge, which will offer a permanent price of 55p per kWh for those using its app – marking a significant reduction against the UK rapid charging average price of 76p per kWh, and beating the price of many established CPOs. Longer term, we’ll be waiting to see how CPOs such as PoGo Charge react to this.
Greg Longden, Commercial Director at PoGo Charge, commented:
“With our Power Up Price Drop promotion, we’re supporting EV drivers with what matters most – speed, reliability, and value. We know cost is a big consideration when planning journeys, especially over busy travel periods. By offering ultra-rapid charging at a reduced rate, we hope to make it easier, more affordable, and more appealing for drivers to power their trips across the UK – whether they’re long-time EV drivers or just starting out.”
