- Stellantis-owned new and used retailer, Stellantis &You, has launched a new consumer campaign to further drive electric car adoption amongst UK customers.
- The new landing page on its site puts together a comprehensive guide to EV ownership, covering technical jargon, purchase costs, running costs, range, charging, and more.
- The move comes as UK retailers aim to boost EV sales amongst consumers, in the run up to the 2030 ZEV mandate.
Stellantis &You hopes to boost EV messaging to consumers in 2025
The new page on Stellantis & You’s site loads up a large selection of common questions surrounding EV ownership. Answering the question of how affordable new EVs are, the retailer has decided to answer with its £15,995 Leapmotor T03 (which we reviewed earlier this month, and found to be a great value buy). The page also highlights the wide number of EV models on the market – over 40, in Stellantis’ case – and delves into EV range and charging, highlighting the Peugeot E-3008’s maximum range of 435 miles between charges.
The page also displays owner testimonials, along with a total cost of ownership calculator – that allows consumers to compare any Stellantis EV against ICE-powered Stellantis cars, to highlight the total cost of ownership after an adjustable time and mileage. Putting in the most affordable all-electric Alfa Romeo Junior against the entry level Alfa Romeo Junior hybrid, owned for 37 months with an initial deposit of £3,389 and an annual mileage of 10,000 miles, highlights a total cost saving of £3,629. Simple calculators such as these will be key for driving more car buyers to electric.
ElectricDrives and Green.TV have already made positive EV messaging a key goal this year, through the launch of The Better Manifesto. This storytelling approach aims to tell consumers the multiple ways that EVs can be ‘Better’ than their ICE cousins: Better to drive, better for the air, and better for your wallet, just to name a few benefits. Earlier this month, numerous major UK fleets, such as OVO, BT, and Mitie, also called on the UK industry to step up positive messaging around electric vehicles.
