- Renault hosted a multi-brand event with 37 European distributors, highlighting distribution’s key role in its EV strategy.
- CEO Luca de Meo emphasised partnerships, calling distributors strategic assets in Renault’s evolving electric vehicle value chain.
- Renault plans 22 new vehicle launches, focusing on EVs and enhancing distribution to support customers effectively across Europe.
The Renault Group strengthens its EV strategy with a multi-brand distribution think tank
Renault Group has held a groundbreaking multi-brand event at its design centre in Guyancourt. The Karidéa Think Tank event brought together 37 European multi-brand distribution groups at the new centre. It focused on the key role of distribution in Renault’s electric vehicle (EV) strategy and the broader transformation of the automotive industry. With increasing EV interest across Europe, ensuring secure supply chains and distribution networks are in place is imperative.

CEO of Renault Group, Luca de Meo, commented:
“The automotive industry is facing an unprecedented transformation. Faced with these challenges, we consider our network and our partners more than ever as a strategic asset for the Group and for the success of our brands. There is no substitute for being physically present with our customers, in the field. At the beginning of 2024 we reaffirmed our strong partnership with the network, true to our win-win approach and while the Renaulution strategy has demonstrated its full potential for our dealers. This event with Karidéa was an opportunity to reaffirm our desire to fully engage with our partners to seize the opportunities opened up by the changes in the automotive value chain.”

Renault showcased upcoming electric models from its four brands—Renault, Dacia, Alpine, and Mobilize. Over the next three years, the company is launching 22 new vehicles, including 100% electric commercial models. These vehicles will help the group stay on top of the intensifying fleet electrification across the continent.
Efficient distribution is crucial to getting these vehicles to customers and supporting them through the transition. Renault is working closely with its network to provide the necessary tools and expertise to sell and service EVs effectively.
Jean Triomphe, founder of the Karidéa Think Tank, added:
“A big thank you to Luca de Meo for opening the doors of his design center and especially for this great first consisting of exchanging with the 37 European groups brought together by Karidéa around the major challenges of distribution. It was an exchange of unique density and richness, as shown by the unanimously enthusiastic reactions of the participating Groups at the end of the meeting. Understanding the areas of transformation in distribution, moving from major trends to very concrete subjects, identifying the challenges but also the opportunities for distributors in the medium term, the exercise proved to be totally exciting,”
With a strong distribution network and multi-brand collaboration, the Renault Group is well-positioned to lead the way in adoption across Europe. The company’s investment in electrification has been evident in new centres, and an influx of activity in its EV subgroups. This level of commitment to emobility is rapidly changing the industry for the better.