Ford, who owns Lincoln, is looking to electrify its whole portfolio of Lincoln branded vehicles by 2030. The first all-electric model from Lincoln is expected to make its debut next year as its first step into transforming into an all-electric brand.
The launch next year of Lincoln’s all-electric model coincides with the brand’s 100th anniversary. This was deliberate as Ford accelerates the growth of electric vehicles (EVs) in North America and China.
Joy Falotico, Lincoln president, said: “As we accelerate Lincoln’s transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification.
“Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln.”
Lincoln anticipates half of its global volume will be zero-emissions vehicles by 2025. This forms part of the company’s Ford+ programme and Ford’s investment of more than $29 billion in electrification by 2025. As part of this, Ford recently launched the all-electric F-150 Lightning to the US market.
Falotico explained that new rear-wheel-drive and all-wheel-drive battery-electric flexible architecture would enable Lincoln to deliver four new and distinct all-electric cars. The first will join the plug-in hybrid electric vehicles (PHEVs), the Aviator and Corsair SUVs, as the brand moves towards full electrification.
Lincoln say that nearly one-third of US sales are currently conducted online using the brand’s remote sales platform. It is now working on a fully integrated digital sales platform. This will provides customers with a suite of services including routine maintenance and repair through Lincoln Service Connect.
In the future, Lincoln plans to introduce the Lincoln Charging Network to deliver a seamless, connected charging experience. The company is hoping to collaborate with Electrify America, who are a US-based fast-charging network operator, for this.
