- Europe CEO, Michael Cole, revealed that another Hyundai IONIQ-branded electric car is headed to Europe, with an unveiling later this year and a release in 2025.
- This will be the second EV to be revealed by Hyundai this year, following the INSTER, which is set to target a sub-€25k price tag.
- Set to use the IONIQ nametag, the unrevealed model is likely to slot in at a cheaper level below the current IONIQ 5 and IONIQ 6 models.
Another cheaper EV from Hyundai?
The news was revealed in an interview with Automotive News Europe, with Hyundai Europe CEO, Michael Cole, noting that the manufacturer was aiming for EVs to account for at least 20% of European sales in 2025, thanks to both the INSTER and new IONIQ EV joining the lineup. Cole did note that the removal of electric vehicle purchase incentives, in countries such as Germany, was not helping consumer intent – something which has also been the case in countries such as the USA and UK.
No further details were divulged on the IONIQ model, but considering that Hyundai is hoping to boost its EV market share in the coming years, it’s unlikely to be a model in a class above the IONIQ 5 or 6 – rather, something in a segment below these two cars. Daughter company Kia’s EV3, EV4, and EV5 concepts give us a rough idea of what this new IONIQ model could look like. In the meantime, you can look forward to the full unveiling of the Hyundai INSTER, on the 27th June.
