- Hyundai revealed its new electric car, the INSTER, at the Busan International Mobility Show, this week.
- The INSTER will be the cheapest EV we’ve seen from Hyundai so far, undercutting the current cheapest offering, the Hyundai Kona Electric.
- With the design being a blend of both city and compact car, the INSTER will compete against a growing market of sub-£30k/$30k EVs.
Meet the Hyundai INSTER
The new INSTER was teased by Hyundai earlier in the month, but we’ve now had a chance to see the new EV in full. Positioned somewhere between an A-segment city car and B-segment compact, the INSTER will offer both a compact footprint for city driving, but a much more sizable interior. That difference is obvious once you take a look at the inside, with a ‘walk-through’ front row leaving empty space between the driver and front passenger. This is similar to what you’ll find on Hyundai’s larger IONIQ 5, which gives a large feeling of spaciousness.
That large interior space will give much comfort on longer journeys, so it’s a good thing that the long-range INSTER model will offer up to 220 miles between charges. It’s a distinct looking car on the outside, too, with pixel-style front and rear lights, and an overall boxy stance. There’s no word on pricing just yet, but rumours suggest a starting price of £22,000 / $27,800. This would put it right up against the upcoming Citroen e-C3, set to also start at around £22,000, of a similar size and range ability. The INSTER will initially launch in Korea this summer, but the car is also headed to Europe, the Middle East, and Asia, over the coming months.
Simon Loasby, Senior Vice President and Head of Hyundai Design Centre, commented:
“With INSTER, we’ve taken the small SUV image to a bold new place for the global audience. INSTER punches well above its weight with distinctive design and an interior that maximizes its potential in exciting, customer-centric ways. With INSTER we’re redefining what it means to drive a sub-compact EV.”
