Global EV market share rises on last September

  • Despite a fall in overall automotive sales compared to 2023, the proportion of vehicles being sold that are fully electric is on the rise, according to data from New Automotive’s latest Global EV Tracker.
  • 1.05 million EVs were sold in September of 2024 – down from around 1.15 million in September 2023, but still constituted a higher overall market share compared to the same period.
  • BEV market share reached 18.6% for last September, compared to 16.5% in September 2023.

EV market share is on the up – but can more be done?

The report, which can be read in full here, shows that for the month of September, globally, the three biggest buyers of electric vehicles were China, the U.S., and the UK, with monthly EV sales figures of 703,706, 104,343, and 53,478 respectively.

Looking at the statistics for Europe in particular, there were a number of notable headline figures throughout September. Norway’s position as an EV leader was maintained, thanks to a record 96% BEV market share – which comes ahead of it hoping to mandate electric passenger car sales from 2025. Coming after Norway’s EV market share were Denmark, Iceland, and Sweden. These three also had relatively high BEV market shares for September of 57.1%, 53.4%, and 44.8%, respectively. In total, 8 European countries had a BEV market share above the 30% mark, for September.

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When it came to brands sold, Tesla maintained its position as a top-selling brand in the region. Even accounting for ICE cars sold by other manufacturers, Tesla sold 30,762 vehicles in Europe this September. Coming in second and third place were Volkswagen and BMW, with sales of 13,470 and 8,699 respectively. Looking specifically at countries within the European Union, where a 2035 ZEV mandate is being enforced, 19 of the 27 member states saw EV market share rise in September 2024, compared to September 2023.

Over in the UK, BEV market share for September came in at 20.8%. This is good news, if the country is to reach the mandate of 22% of new cars registered being BEV, by the end of the year. A recent EY survey focusing on the UK indicates that this will be a positive trend, with purchase intent for EVs rising.

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