- Cheltenham Town FC’s stadium is now called “EV Charger Points Stadium” due to a new partnership.
- EVCP Solutions, specialising in EV charge points, will enhance their brand visibility through this multi-year sponsorship.
- The partnership is a significant boost for both the club and EVCP Solutions, promoting EV adoption nationwide.
Cheltenham Town Football Club powers into the new season with an EVCP Solutions sponsorship
Cheltenham Town Football Club has kicked off a new partnership with EVCP Solutions. As a result, the stadium has been renamed the “EV Charger Points Stadium” for the next three seasons.
Alan Lewis, founder of EVCP Solutions, commented:
“Being Cheltenham born and bred, it’s such a proud moment to be able to sponsor the stadium and support the club in this way. I’m excited to see what the next three years bring for everyone at Cheltenham Town – players, staff and supporters, as well as for EVCP solutions as we help to make sure EV Charging Infrastructure meets driver demand.”
EVCP Solutions specialises in EV charge point installations. The company will be prominently featured in the club’s branding. The move follows BYD’s very successful sponsorship of this year’s UEFA EUROs. That partnership propelled the brand further into the public consciousness, which has massively expanded its reach and recognition. Becoming an instantly recognisable EV brand comes with a plethora of benefits. Chiefly, it’s a key step towards normalising the new and incoming EV manufacturers to boost adoption.
Luke Saunders, Commercial Marketing Manager at Cheltenham Town, added:
“This is a hugely exciting partnership for the club with a new local company that will be operating on a national scale, founded by a long-standing supporter. EVCP solutions’ commitment, by signing a multi-year deal, makes a huge impact which will see them become one of our key commercial partners.”
