- Tesla is recognised as a top sustainable automaker by Britons, especially the ‘Planet Protectors’, in new YouGov survey.
- Only 42% of British consumers somewhat trust sustainability logos, with just 4% expressing complete trust.
- Financial concerns influence consumer behaviour, with many perceiving eco-friendly products as costly despite discounts on new EV models.
New YouGov data reveals how the British public really feels about sustainability, and Tesla continues to stand out
Among automakers, Tesla is recognised as a leader in sustainability by both environmentally conscious consumers and the general public. 15% of Britons, including a significant portion of the ‘Planet Protectors’ segment, consider Tesla a top sustainable brand. Planet Protectors is a term used by YouGov to signify the 21% of the population that’s willing to pay more for sustainable goods.
Overall, there is broad sustainability scepticism with big brands.
Only 42% of British consumers somewhat trust sustainability logos. Just 4% express complete trust. This low confidence in eco-labels highlights a critical challenge for companies promoting green credentials. How do you ensure you are advertising your sustainability openly and genuinely?
Financial considerations also play a significant role in consumer behaviour.
The majority of Britons are, of course, influenced by cost. The ‘Price Point Green’ group is the 17% of the population that values sustainability but is swayed by pricing. Among this group, 76% perceive eco-friendly products as more expensive. This mirrors the pricing issues we have in the emobility sector.
Auto Trader’s recent Road to 2035 report reveals that, while pricing remains a major barrier for adoption, the industry is fighting back. Currently, nearly 75% of new EVs are being advertised with a discount. What’s more, new, affordable models are coming, with more being announced every day.
Tesla’s prominence in sustainability is noteworthy given these barriers.
The brand’s commitment to electrification resonates with consumers willing to invest in sustainability. Furthermore, Tesla’s time-honoured position as a trailblazer in the EV sector, particularly in popularising EVs to the world, still holds credence in the public consciousness.
The results of YouGov’s survey are an interesting insight into the British public. Cost and trust remain prevalent talking points in the EV sector. Despite new, cheaper models coming to the UK, public perception takes time to change. Tesla’s recognition as a leader in this space highlights the brand’s dominance in the market from a consumer perspective. It also underscores the vital work the company continues to do to popularise emobility. Clearly, it works.
