- Subaru and Toyota team up for Subaru’s electric SUV, leveraging shared platform and expertise.
- Auto industry trend: partnerships tackle EV costs, as seen with XPENG-Volkswagen collaboration.
- Toyota aims to cut tech expenses; Subaru sees partnership as vital for industry adaptation.
Subaru and Toyota become the latest collaboration to streamline the production of new EV models
Subaru and Toyota are teaming up once again in a bid to stay ahead in the electric vehicle (EV) race. This time, their sights are set firmly on the skyrocketing EV market. Riding high on Subaru’s recent financial success and the escalating demand for EVs, the companies are forging a partnership to expand Subaru’s electric lineup. Reports suggest that Subaru is targeting the release of eight new EV models by 2028.
The cornerstone of this collaboration is a battery-electric SUV, slated to roll out on a shared platform. This move spreads the considerable costs of EV production while capitalising on each company’s respective strengths. Subaru’s renowned expertise in all-wheel-drive (AWD) technology will coexist with Toyota’s history of success in the EV sector.
This decision reflects a broader industry trend: automakers are increasingly banding together to tackle EV development. With the investments required for EV research and production, partnerships like this one are becoming a mainstay in the automotive landscape. XPENG and Volkswagen forged a similar partnership earlier this year to co-develop new models.
For Toyota, this collaboration is part of a strategy to trim capital expenditure on emerging technologies. By collaborating with Subaru and other key players, Toyota aims to distribute the financial burden of EV development while maintaining its status as an industry frontrunner. Subaru, on the other hand, views this partnership as a crucial lifeline in its quest to navigate the swiftly evolving automotive terrain.
A spokesperson stated:
“Subaru and Toyota believe that it is necessary to pursue a business model that goes beyond convention, crossing over industrial boundaries.”
The historical ties between Toyota and Subaru date back to their initial partnership in 2005. Toyota’s substantial stake in Subaru further solidifies their bond as they embark on this latest venture.
Collaborations like this one are poised to shape the trajectory of mobility. With innovation at the helm, Subaru and Toyota are set to make significant strides in the EV realm. These partnerships allow companies to develop new models and technologies rapidly. Furthermore, the consolidated resources allow the automotive leaders to overcome common production hurdles. We will follow this partnership closely as more details come in.
