Porsche is expanding its involvement in the rapidly growing market of emobility, this time in the world of ebikes. The Stuttgart-based sports car manufacturer has acquired a stake in Fazua, an innovative manufacturer of ebike drive systems.
The new investment has also established a strategic partnership with Ponooc Investment, a Dutch company that focuses on sustainable energy and mobility solutions.
Ponooc is part of Pon Holdings, a trading and service company with around 16,000 employees worldwide, which is also highly active in the bike industry and automotive business.
Porsche has acquired 20 percent of the shares in Fazua, with the option to purchase further shares, which will allow Porsche to take over Fazua completely.
The company from Ottobrunn near Munich was founded in 2013 and is a pioneer in the development of lightweight compact drive technologies. It established the new category of “light ebikes” and today employs more than 100 people. More than 40 renowned brands already rely on Fazua’s technologies.
Together with Ponooc, Porsche plans to establish two joint ventures that will be active in the field of electric mobility. The first joint venture is to develop, manufacture and distribute a future generation of high-quality Porsche ebikes. The second company will focus on technological solutions in the fast-growing micro-mobility market.
With these steps, Porsche is driving forward its emobility strategy in a holistic manner. It makes sense for all types of mobility to be electric and different platforms available to cover every travel situation.
In 2019, the company presented the Taycan as the brand’s first all-electric sports car. Almost 40 percent of the Porsche cars delivered in Europe in 2021 were already electrified, including both plug-in hybrids and fully electric models. Worldwide, the share was just under 25 percent.
Porsche now wants to make greater use of this know-how in the attractive and fast-growing ebike market. In doing so, it is pursuing a clear strategy to combine Porsche’s expertise with the market-specific know-how of Fazua and Ponooc, which has a broad portfolio of ventures in micro-mobility and mobility platforms.
