Polestar, the Swedish electric performance brand, have announced it will open its third UK Space at Touchwood, the award winning 650,000 square foot shopping destination in Solihull’s town centre.
Like previous openings at London Westfield and Manchester’s Trafford Centre, Polestar Solihull will continue to change the face of the traditional automotive retail model with its direct to consumer digital-first approach.
The Space, located on the ground floor of the shopping centre, will feature the same state of the art minimalist design, seamless digital interactivity and non-commissioned product specialists as found in its other Spaces around the world.
Customers can define their entire journey from initial enquiry through, if they wish, to the delivery of their chosen Polestar model. Test drives can be conducted on-site, deliveries can be scheduled to home or office addresses and there is no stock held to try and persuade buyers away from their desired configuration.
Jonathan Goodman, Polestar UK CEO, said: “The Polestar Space in Solihull is located in a pivotal retail destination in the Midlands making it easier than ever for consumers to interact with the brand.
“Our Spaces continue to allow our customers, not us, to define and shape the experience they have with Polestar. With no sales pressure, an intimate environment and cutting edge technology we continue to put the fun back into buying a car.”
The Polestar 2 is available to buy from Polestar.com now with a range of up to 335 miles. In addition, Polestar will launch three new cars in the next two years starting with Polestar 3, a premium electric performance sports utility vehicle (SUV), launching later in 2022.
Polestar Solihull opens to the public on 4 March 2022.