Nissan, in collaboration with the Arbor Day Foundation, will be setting-up new roots across Europe. Through a joint initiative to plant 20,000 trees in 2021, the partnership will benefit local communities and drive forward ambitions to combat climate change, reduce air pollution and ultimately enrich those lives of future generations.
Following a successful decade of the LEAF, Nissan launches this project as part of its continued long-term commitment to address environmental challenges for a more sustainable planet. Nissan, who brought the world the first mass-market electric car, also supports the United Nations’ Sustainable Development Goals1 through its Nissan Green Program 2022,
Sites across the UK, France, Germany and the Netherlands have all been purposely selected to benefit from the tree planting reforestation program. From reducing flooding to saving a children’s play area outside London, through to reconstituting woodlands badly impacted by bark beetles on the outskirts of Paris. Each urban location endeavours to serve a bigger social need to make sure local environments are a better place to live for everyone.
The Japanese carmaker’s ambition will expand upon the initiatives under the Nissan Green Program and the company’s ongoing work to minimise the carbon footprint of its products and operations aiming for carbon neutrality by 2050. Nissan’s commitment builds on its decades-long programs to reduce emissions and provide electric vehicle technologies that support the environment and society.
Since 2010, LEAF owners have prevented more than 2.5 million tonnes of CO2 emissions from entering the environment. A remarkable achievement which will positively impact our environment for generations to come.
Arnaud Charpentier, region vice president, product strategy and pricing at Nissan AMIEO, said: “The conscious decision made by our owners to choose electric continues to aid our ability in achieving wider electrification goals and creates a greener, more sustainable future.
“We have a responsibility to ensure our innovations continue to enrich people’s lives and have outlined clear targets to maintain this mission. By 2022 we plan to have a 40 percent reduction in CO2 emission from all new cars and expect 50 percent of our line-up to be electrified by early 2024.”
The Arbor Day Foundation is the largest non-profit membership organisation dedicated to planting trees. With over one million members worldwide, and with the help of partners, the foundation has planted more than 400 million trees globally over the past 50 years.
Dan Lambe, president of the Arbor Day Foundation, said: “Nature-based climate solutions not only mitigate the environmental impact of daily business operations but also protect the ecosystems and economies that people and wildlife alike rely upon. Our partnership with Nissan allows us to further this work around the world.”