- Chinese EV manufacturer NIO is set to continue expanding its European sales reach, announcing its intention to move into a further seven sales territories.
- This will also include NIO’s new lower-cost subsidiary, Firefly.
- The automaker will use a multi-channel strategy to sell its EVs, including direct-to-consumer sales as well as partnerships with local distributor groups.
NIO’s EV range to arrive in new European markets
The seven new territories that NIO plans to expand to over 2025 and 2026 are Austria, Belgium, Czechia, Hungary, Luxembourg, Poland, and Romania. These will join European countries already able to purchase NIO EVs, such as Norway, Germany, the Netherlands, Sweden, and Denmark. The UK wasn’t included on NIO’s latest list, but we’re still expecting to see right-hand-drive NIO EVs sold in the UK in the longer term.
The EVs on offer will include two electric SUVs, the NIO EL6 and EL8, along with the NIO ET5 saloon and ET5 Touring estate. NIO’s new high-end compact EV brand, Firefly, set to take on EVs from OEMs such as Renault and MINI, will also be available in these new territories.
It remains to be seen whether NIO’s battery swapping service, which has already been rolled out across Norway, will also make its way to other European territories in the future.
Thijs Meijling, Head of NIO Europe Business, commented:
“Europe is a core pillar of our global strategy and a region where we see tremendous potential for smart, user-centric mobility. With these seven new countries, we are entering strategically important markets that are ready for sustainable innovation.
Our expansion follows a clear principle: we focus on markets where our integrated service and product landscape can unfold its full potential and deliver tangible value to users. With a scalable business model driven by digital innovation and a multi-brand portfolio that addresses both premium and urban segments, we are setting new standards for what smart mobility in Europe can be – intelligent, flexible and built around users’ needs.
We are confident that our partners with their strong retail footprint and local market expertise, will deliver on these high standards – ensuring that users in those new markets benefit from the same seamless, premium experience already trusted by thousands of NIO users across Europe. The ownership experience will be fully integrated: from financing and service to charging infrastructure and digital user services.”
