New data warns that UK manufacturers must take urgent action to hit 2028 ZEV Mandate targets 

• UK manufacturers could miss ZEV Mandate sales targets by 345,000 units, with only 36% of new cars being EVs.
• High costs, limited warranties, and poor charging infrastructure deter buyers, with 82% of drivers unhappy with charging options.
• 86% of drivers want stronger government incentives, including subsidies, lower charging costs, and free or discounted home chargers.

Research shows that the UK government must act as EV sales forecast falls short of ZEV Mandate

Vehicle manufacturers are set to miss the UK’s zero-emission vehicle (ZEV) sales targets by over 345,000 units by 2028, according to new data. The forecast from Cox Automotive and digital garage Regit combines analysis of car sales and a survey of 2,700 UK motorists.

The research shows that only 36% of new car registrations will be electric vehicles (EVs) by 2028, falling well short of the ZEV target of 52%. This represents a gap of 346,349 cars, which is a significant setback for the government’s climate goals.

- Advertisement -

Consumer confidence is a major barrier to EV adoption. Many drivers remain unsure about long-term EV ownership. The survey found that 58% of drivers want more information about the true costs of owning an EV. Nearly half of respondents (46%) said longer warranties or service packages could ease their concerns.

Price is another issue. Over two-thirds (69%) of drivers are not willing to pay more for an EV, even though they cost, on average, 12% more than petrol or diesel vehicles.

Charging infrastructure also poses a challenge. 82% of drivers think it’s inadequate. Issues such as finding charging points and high charging costs are common complaints.

To address these issues, 86% of drivers want the government to offer more incentives, like financial subsidies, reduced charging costs, and free home chargers. Without such measures, experts warn the UK will struggle to meet its ZEV targets.