- UK-based music collective, Massive Attack, are hoping to show at its Bristol gig this weekend, that live music events can be run in a highly sustainable manner, with a raft of changes planned.
- The gig is called ‘Act 1.5’, in reference to previous warnings to keep the rise in global temperatures below 1.5c, as a result of global warming. Massive Attack say that the event will carry the lowest carbon footprint of any similar event its size.
- Unlike the many music gigs that use diesel generators to keep the music going, the band have teamed up with Ecotricity to provide batteries to power the event, charged off renewable energy.
A footprint for greener gigs
The gig also marks the first results from Massive Attack’s collaboration with the Tyndall Centre for Climate Change Research. Whilst the festival’s decarbonisation efforts also include plant-based food catering, and compostable loos, a large part of the sustainability changes come from the transportation side. Guests have been strongly encouraged to use public transport to arrive at the event, with extra trains laid on for the Sunday. Special electric bus services are also running from Bristol’s two main train stations, again helping to keep that carbon footprint down. Furthermore, arrival by car has been banished, with no on-site car park available. However, there have been no allowances given for fully electric cars.
With battery storage becoming increasingly capable, and no shortage of EVs on the market, it begs the question why other concerts and festivals continue to use the like of diesel generators. Once the results of Massive Attack’s gig come through, this could be the push the music industry needs to get tough on carbon.
Carla Detrieux, Director of Business Development at Volta Trucks, commented on the event:
“We were inspired by the Act 1.5 mission: showing the world that it’s possible for the music and entertainment industry to decarbonise. Massive Attack and their partners aren’t just saying what should be done. Words and intentions aren’t enough anymore. They want, and we need, action. Now. Volta Trucks, and I, as an individual, want to be leading change, and love being where others aren’t. So it’s a honour to be part of such pioneering initiative.
Art has the power to influence change and elevate mindsets.
Of course we exist for economic reasons. But our mission isn’t only about selling trucks. Our raison d’être is so much deeper and honourable: save lives. In all regions, demographics, communities. Including the exciting world of art.
Decarbonisation should be inclusive. It’s not only for big brands to invest and do the work. All sectors, organisations and individuals can have a positive impact.”
