- Maksym Riznychenko has joined ECOFACTOR as Chief Growth Officer, aiming to drive global expansion.
- ECOFACTOR, a leader in EV charging, has sold over 15,000 units and serves 125,000 active users across 12 countries.
- Riznychenko plans to create a unified growth strategy across marketing, sales, product, and customer experience to scale the business internationally.
Maksym Riznychenko joins ECOFACTOR to propel the brand’s unified growth strategy
Maksym Riznychenko has a new role as the Chief Growth Officer (CGO) at ECOFACTOR. He is excited to join the company. Founded in Ukraine in 2015, ECOFACTOR has quickly become a leading player in the EV charging market. Now, it controls 37% of Ukraine’s public charging points. The company has sold over 15,000 charging units and operates in 12 countries. With its innovative charging solutions and a user-friendly app, ECOFACTOR connects 125,000 active users.
As Europe’s EV adoption accelerates, the demand for charging infrastructure grows rapidly. In early 2024, Europe reached one million EV charge points, but the pace of installation has been slower than needed. To support future targets and meet rising demand, a faster rollout of charging stations is essential. This underscores the importance of ECOFACTOR’s strategic growth plans, to ensure the necessary infrastructure is in place to support the emobility transition.
Riznychenko brings years of experience in the global emobility ecosystem. He is passionate about supporting ECOFACTOR because of its innovative products and deep industry knowledge. He believes the company has a lot of potential for global growth.
As CGO, Riznychenko’s main goal is to drive the company’s expansion. He plans to open new markets and attract strategic partnerships. His focus will be on scaling the business internationally. A key part of his strategy is to create a unified approach across different departments. This includes marketing, sales, product development, and customer experience. All of these areas will be driven by data and advanced technology.
If you are involved in the emobility space or looking for a strong partner in hardware or software, Riznychenko invites you to connect with him. This is an exciting time for ECOFACTOR, and there is a lot more to come.
