British premium car manufacturer MINI has announced that it’s driving forward with the realignment of its model range, with a clear focus on drivetrain technologies, vehicle segments and services of the future. At the centre of this realignment is the expansion of electromobility, enhanced commitment in the crossover and premium compact segments and strengthening of the market position in China.
Since the launch of the second generation MINI 20 years ago around four million cars have been produced at the Oxford plant. Following the MINI E, which was produced in a small series and used as a trial to gather insights into all-electric car use in everyday traffic, emission-free mobility has been firmly established in the model range.
With the MINI Countryman Plug-in Hybrid alone, cars with an electrified drive accounted for five percent of the brand’s total sales in 2019. Following the launch of the MINI Electric, this rate has doubled to 10 percent of all new registrations for the brand. In future, MINI says they will enable customers all over the world to have emission-free driving with a completely electrified model family.
The future portfolio of all-electric cars will include the MINI 3-Door Hatch, a new crossover model in the small-car segment and a compact crossover model. The crossover model will be supplied exclusively with an all-electric drive. The ongoing development of the MINI range provides the brand with the opportunity to meet the increased and changing demands of its customers.
Bernd Körber, Head of MINI, said: “MINI was always the answer to very special challenges relating to individual mobility. And the willingness to reinvent the status quo continues to shape the brand to this day. Alongside electromobility, harnessing new target groups and sales markets will be crucially important for the future of MINI.”