Kia records its best-ever first-quarter in the UK largely thanks to sales of its e-Niro electric

Kia Motors (UK) Limited has recorded its best-ever first-quarter market share in the first three months of 2021according to new data revealed by the Society of Motor Manufacturers and Traders (SMMT). A big part of this is Kia’s strength in the electric car market. Kia is currently the second best-selling battery electric vehicle (BEV) brand in the UK, year-to-date.

In January 2021 the Korean carmaker saw record sales of the e-Niro in the UK. During this period one in every six Kia vehicles sold was fully-electric and Kia sold 985 e-Niro models and 64 units of the Soul EV. In the coming years Kia plans to launch seven electric cars and to make 25 percent of its cars electric by 2029

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Kia has registered 20,365 vehicles so far this year, giving the brand a 4.79 per cent share of the UK new car market. This is up from 4.61 per cent over the same period in 2020. The fully electric Kia e-Niro is the country’s second best-selling BEV so far in 2021, with 3,269 units registered.

Across its full model line-up, the company sold a total of 11,221 units in the UK in March, despite challenging market conditions. Kia’s dealer network continues to offer a proven range of initiatives to help prospective customers complete their purchase remotely.

Most dealers across the UK offer an online ‘click and collect’ service. A range of online communications tools, including ‘Online Chat’, are also available to help customers complete purchases safely. The re-opening of showrooms later in April will also enable buyers to engage more closely with their local Kia dealership.

Paul Philpott, president & CEO of Kia Motors (UK) Limited, said: “As showroom doors begin to open, our dealer network continues to give customers the tools they need to complete a purchase remotely, in line with the latest guidance and the evolving expectations of buyers.

“That said, we are excited about the prospect of our showrooms across the rest of the UK opening their doors again later this month, for the many customers who prefer to purchase a car in-person.”

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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