- Ipsos’ latest report provides key insights into future EV sales, focusing on challenges and opportunities for manufacturers globally.
- Significant barriers to adoption include battery life, charging infrastructure, and costs, with consumers prioritizing longer ranges and faster charging times.
- Manufacturers must understand market-specific motivations and utilise government incentives to effectively accelerate EV adoption.
Ipsos shares barriers, opportunities, and what manufacturers need to know to drive the EV transition forward
EVs are the future of the automotive industry, but the road to mass adoption is still filled with challenges. In its latest report, Ipsos explores the key takeaways on the future of EV sales, highlighting what car manufacturers need to understand as they navigate this shift. The report breaks down the major barriers and opportunities, focusing on the US, China, and Germany.
Despite the growing push for battery electric vehicles (BEVs), concerns around battery life, charging infrastructure, and costs remain significant hurdles. Government incentives, such as the US Clean Vehicle Tax Credit, have helped make EVs more affordable, but adoption varies by market. Chinese consumers are showing the most enthusiasm, while US buyers are more hesitant to make the switch.
The Ipsos report highlights several critical factors that will shape the future of EV sales:
- Consumers want longer battery ranges and faster charging times.
- Public charging infrastructure and maintenance costs are major pain points.
- Price expectations are high, with much depending on government policies.
Manufacturers must address these challenges to accelerate EV adoption. Understanding each market’s unique motivations and pain points is key. The report offers a roadmap for car makers to align with consumer needs, from expanding charging networks to adjusting pricing strategies.
