Joerg Hofmann joins B–ON, the electric vehicle solutions provider, as new president and COO to spearhead all existing vehicle programs

B–ON, the electric vehicle (EV) solutions provider, has confirmed it has appointed Joerg Hofmann as president and chief operating officer (COO). Hofmann will be responsible for developing and scaling the company’s existing vehicle production globally. He will oversee all related business areas, including sales, manufacturing, logistics, procurement and engineering, in addition to supervising B–ON’s business in both Europe and the Americas.

Hofmann will take over as COO from co-founder and longtime EV executive Bruno Lambert, who takes up a new chief innovation officer (CIO) position for B–ON. In his new role, Lambert will lead overall corporate strategy and focus on future product and service development in addition to the company’s Asian operations. The two will share duties as co-presidents. 

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Before joining B–ON, Hofmann served three and a half years as chief executive at Geely subsidiary London Electric Vehicle Company (LEVC). Here he led the transition of the iconic British black taxi brand from diesel to electrically-powered vehicles, including the company’s first electric van. 

Before taking the reins at LEVC, he held several senior and chief executive roles within Audi AG, including executive director of Asia Pacific, managing director of Audi Australia, managing director of Audi Retail Germany, and most recently CEO and president of Audi Brazil. Hofmann began his career in product management and sales with General Motors, in both Germany and Japan. 

Joerg Hofmann, B–ON president and COO, said: “Over the past few months, I have thoroughly examined every aspect of B–ON’s business. I came away deeply impressed with the team and the absolute gem they acquired last year, in both their vehicle product and advanced software abilities. 

“There is no one else in the commercial vehicle space today who can match their experience or unique capabilities. I couldn’t be more confident and excited for the future of the company.”

Joerg Hofmann, new B–ON president and COO, with Stefan Krause, B–ON founder, chairman and CEO

Stefan Krause, B–ON founder, chairman and CEO, said: “The confidence and cooperation of seasoned industry leaders like Joerg is a huge testament to our business. 

“His meticulous analysis of our operations and capabilities led him to conclude that what we’ve been saying all along is true—we’re completely different from anyone else in this space. 

“Joerg’s deep relationships and extensive experiences in the industry are an invaluable addition to our already stellar team, and we are thrilled to welcome him on board.”

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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