Hyundai Motor partners with Uber with the aim of electrifying its mobility services in Europe

Hyundai Motor Company have entered a strategic partnership with Uber, with the aim of electrifying its mobility services in Europe. Hyundai provides Uber’s partner drivers with discounted access to thousands of Kona Electrics and IONIQ Electrics for drivers using the Uber app. These include the United Kingdom, Germany, France, Italy, Spain and the Netherlands.

The agreement between the companies was revealed based on Uber’s announcement that it plans to become a zero-emission mobility platform by 2030. By 2025, 50 percent of the total aggregated kilometres of Uber rides across seven European capitals will be driven by electric vehicles.

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These cities, which include Amsterdam, Berlin, Brussels, Lisbon, London, Madrid, and Paris, will make up 80 percent of Uber’s European business by the end of 2021. As part of this pledge, customers will be able to select the option of riding in a zero-emission vehicle when booking their trip.

Michael Cole, Hyundai Motor Europe CEO, said: “Through this exciting partnership, we will utilise our leadership in electro-mobility to help Uber’s partner drivers make the switch to BEVs and help electrify their customers’ journeys in Europe.

“This agreement also gives Hyundai the opportunity to showcase the benefits of our IONIQ Electric and Kona Electric models to an even wider range of people, as well as contribute to decarbonisation efforts in major cities across Europe.”

Anabel Diaz, regional manager for EMEA at Uber, said: “We are advancing the electrification of our platform across Europe making it easier and more affordable for drivers to switch to one of Hyundai’s leading electric models.  

“With our responsibilities to drivers, riders and cities in mind, we have made a series of ambitious commitments to support drivers switch to electric vehicles, and this partnership will enable us to continue this momentum.

“Professional drivers such as those on the Uber app will be the early mass adopters of electric vehicles, which will help to drive the mass market in the years to come.”

The two companies will explore how working together can accelerate the adoption of Hyundai battery electric vehicles and electric vehicle infrastructure in European cities. Partner drivers on the Uber App will be offered access to the IONIQ Electric and Kona Electric, as well as future battery-electric vehicles from Hyundai.

In the future, Hyundai and Uber intend to launch joint marketing and education plans to promote electric cars and their associated benefits to Uber’s partner drivers. They will also offer test drives to allow drivers to experience zero-emissions vehicles first-hand.

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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