Hyundai Motor and UNDP Accelerator Labs launch a video featuring three grassroots sustainable living solutions

To celebrate six months since the launch of the ‘for Tomorrow’ project, Hyundai Motor Company and the United Nations Development Program (UNDP) have released a video. It features three sustainable living solutions from a collection of submissions by grassroots local innovators from around the world.

Hyundai, who recently launched its IONIQ 5 electric car, and UNDP Accelerator Labs launched the ‘for Tomorrow’ project to enable people across the globe to help their communities move towards a more liveable future. Grassroots innovators from different countries submitted their solutions ranging from hands-on, in-the-field initiatives to digital, data-driven innovations that are answering concrete needs within their communities.

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The video, which is narrated by ‘for Tomorrow’ ambassador, Jessica Alba,  signals the second phase of the project, themed ‘Sustainable Cities and Communities’. Innovators will get support from sustainability experts from May.

Thomas Schemera, global chief marketing officer at Hyundai Motor, said “Corporate citizenship is essential to ensuring a better quality of life for communities everywhere, which is why Hyundai Motor is collaborating with the UNDP to help nurture and advance sustainable social entrepreneurship initiatives and innovations.

“In the last six months of our partnership, we’ve seen a lot of solutions that inspire us. I hope these solutions will be the seeds of innovation that will make a better future. In line with our brand vision, ‘Progress for Humanity’, we will continue to contribute to becoming a sustainable society with a sense of corporate citizenship.”

Joseph D’Cruz, UNDP Accelerator Labs special advisor, added: “The goal of ‘for Tomorrow’ is to tap into innovation to accelerate progress towards the Sustainable Development Goals. Working with Hyundai Motor, we want to connect with innovators around the world and help find those local solutions that are key to the evolution of topics such as mobility, waste management and urban living. This brings the work done by the 91 Accelerator Labs around the world to a whole new level and extend our reach like never before.”

The video below highlights three inspiring stories in an effort to empower people working to create positive changes in their communities to improve their quality of life through sustainable means.

Ian Osborne
Ian Osborne
Editor-in-Chief at ElectricDrives

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