General Motors (GM) will be showing three all-new GMC HUMMER electric vehicles (EVs) at the SEMA (Specialty Equipment Market Association) Show next week in Las Vegas.
The trio of Edition 1 models includes a pre-production GMC HUMMER EV sports utility vehicle (SUV) and a pair of HUMMER EV pick-ups. One will be in production spec and the other complemented with dozens of accessories from the new portfolio, highlighting the functional, lifestyle and aesthetic possibilities for the revolutionary electric supertrucks.
Duncan Aldred, Global Buick and GMC vice president, said: “The all-new GMC HUMMER EV Pick-up and SUV naturally lend themselves to the growing demand for personalisation.
“Their commanding looks draw attention wherever they go, and our accessories portfolio is designed to offer customers more choices to tailor their vehicle with off-road functionality, lifestyle integration and styling enhancements.”
SEMA estimates more than $40 billion was spent on specialty-automotive aftermarket sales in 2020, with pick-up personalisation representing the largest sector of the market.
Humberto Ortiz, lead designer for performance accessories, said: “We knew from the outset that the strong character of the HUMMER EV would inspire a high degree of personalisation from owners.
“The accessories developed for GMC HUMMER EVs are inspired by its extreme performance capabilities. The accessories’ design and functionality integration make them extensions of the vehicles themselves.”
In addition to those accessories shown on the HUMMER EV Pickup show vehicle, about a dozen of the most innovative accessories will be part of the SEMA Show’s New Products Showcase including covers, recovery kits, lights, storage, rocker protection and tyre carriers.
Many components in the GMC HUMMER EV accessories portfolio were designed in parallel with the vehicles for tailor-made fitment and production-spec validation.
Ortiz added: “Their design and fit are integrated with the vehicle like regular production components. It means they appear and function as if they were installed on the assembly line, with production-level quality, too, compared to universal-type aftermarket components.”
Pre-production of the GMC HUMMER EV Edition 1 pick-up has begun at Factory ZERO Detroit-Hamtramck Assembly Center, which General Motors has retooled, upgraded and expanded to serve as the launchpad for the company’s multi-brand electric vehicle strategy.
The first production models of the pick-up are expected by the end of the year. SUV model availability is planned for 2023. Initial Canadian HUMMER EV pick-ups are expected in the autumn of 2022.