Ford in the USA have announced with its new electric vehicle (EV) supply chain coming online, it will be significantly increasing production of the Mustang Mach-E this year. This is good news for customers because it will reduce wait times and with these streamlined costs will reduce car prices across the board.
For example, the 2023 Mustang Mach-E Select RWD Standard Range, sees a price drop of $900 from $46,895 to $45,995. Even bigger savings can be had on higher-end models, such as the sporty Mustang Mach-E GT Extended Range, which sees a saving of $5,900 as prices fall from $ 69,895 to $63,995.
These savings will ultimately make the Mustang Mach-E more accessible to a wider audience and keep it competitive in the marketplace. Ford says this production increase is a key part of the Ford+ Plan, underscoring the company’s commitment to lead the EV revolution.
Ford already offers customers a full-size electric truck with the F-150 Lightning, an electric SUV with the Mustang Mach-E and an electric van with the E-Transit. The company is in a good position in terms of supply for the coming year having secured the batteries and raw materials to scale production of all these models in 2023.
The Mustang Mach-E SUV offers an estimated range of 300-plus miles. It is available with BlueCruise hands-free driving on more than 130,000 miles of highway and can be updated through over-the-air Ford Power-Up software updates. All Ford EV customers also have access to more than 79,000 charging plugs and growing through the BlueOval Charg Network, North America’s largest public charging network.
Almost all of Mustang Mach-E’s growth to date is incremental to the brand with two-thirds of Mustang Mach-E customers coming from competitor brands. The Mustang Mach-E was the third-best seller in the US in 2022.
The updated pricing is part of Ford’s plan to keep the electric SUV competitive in a rapidly changing market and strengthening Ford’s position as the number two EV manufacturer in the US as it continues to scale that part of the business.
Marin Gjaja, Ford Model e chief customer officer, said: “We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none.
“Our customers are at the centre of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”