Electric vehicle (EV) producer Fisker, who recently launched its Fisker Ocean electric sports utility vehicle (SUV), has announced that production numbers of 50,000 per year may expand in 2024 due to strong consumer demand from around the globe.
In July 2022, the 5,000-unit Fisker Ocean ONE limited launch edition sold out globally in just 30 days. The waitlist, should any become available, numbers over 1,000.
The Fisker Ocean Sport base model and mid-level Fisker Ocean Ultra followed suit, with potential binding orders for the 2023 US allocation for both trims selling out in a matter of days earlier this month. Fisker currently has more than 58,000 reservations (inclusive of firm orders) for the five-passenger, all-electric SUV, with at least 80,000 reservations projected by the end of the year.
Henrik Fisker, CEO and chairman of Fisker, said: “The enthusiasm we’re seeing worldwide for the Fisker Ocean is nothing short of humbling. With our partners at Magna, test vehicles are rolling off the line at the carbon-neutral manufacturing plant in Graz, where we are working diligently on expanding production numbers beyond the current projection of 50,000 units per year.
“We are also exploring expanding operations to meet this growing demand, including considering manufacturing in the United States. And with our disciplined spending, strong cash position, extraordinary operational flexibility, strong relationships with our suppliers, and a diversified, high line-of-sight potential revenue stream for the first year, we’re full speed ahead on all fronts.
“I’m looking forward to seeing the very latest pre-production Fisker Ocean vehicles come off the line when I visit the Magna plant in September.”
Fisker continues to deliver and execute against its business plan. Its strong balance sheet is characterised by a conservative capital structure, a robust liquidity profile, a solid cash position with $851.9 million in the bank at the end of the second quarter and a flexible model that enables rapid spending adjustment.
Fisker confirmed its full-year 2022 guidance on August 3, 2022, and the November 17, 2022, planned start of production for the Fisker Ocean remains on track.
The top trim dual-motor, all-wheel-drive Fisker Ocean Extreme offers a range of 350 miles (563km) on a single charge. It has three driving modes, a 17.1-inch rotating screen featuring gaming in HMI, SolarSky roof, California Mode, Smart Traction and many first-to-market safety features, including the world’s first digital radar. Prices start at $68,999.
The limited edition Fisker Ocean ONE builds on the Extreme trim, offering specific signature cues available only on the first 5,000 vehicles. In July 2022, the Fisker Ocean ONE sold out in 30 days, each secured by a $5,000 deposit representing $350 million in potential revenue for Fisker once all the vehicles are delivered.
With this momentum, Fisker is also making a splash at Pebble Beach Concours d’Elegance this week. It’s offering attendees and reservation holders the opportunity to see the Fisker Ocean in person at Concours Village. Fisker will also cruise the coastline in the Blue Planet Fisker Ocean test vehicle, hitting up all the hot spots around the Pebble Beach festivities until Sunday, August 21, 2022.
Immediately after the Concours on the shores of the Pacific Ocean, the Fisker Ocean heads cross-country to the Atlantic Ocean, taking on New York for the first time. Beachgoers in the Hamptons and Brooklynites in the City should keep an eye out for the Blue Planet Fisker Ocean test vehicle in and around the area from August 26-28, 2022.
Fisker has had a great start in its first production year. It recently confirmed that it will produce its second vehicle, the Fisker PEAR (Personal Electric Automotive Revolution), at a factory that Foxconn, which produce the Apple iPhone, has acquired in Ohio. The company also announced it has established its new India headquarters in the southern city of Hyderabad, Telangana State.