- JLR and Pirelli introduce FSC-certified natural rubber tyres for Range Rover Electric, ensuring full traceability to plantations.
- Aligned with JLR’s Reimagine strategy, the initiative supplies 250,000 sustainably sourced tyres annually, emphasizing responsible sourcing.
- Both companies aim to increase sustainable content, with JLR evaluating suppliers on environmental, social, and governance criteria.
JLR partners with Pirelli to use 100% natural rubber tyres on the Range Rover Electric
JLR is making a bold move to enhance sustainability across its luxury vehicle lineup by introducing FSC-certified natural rubber tyres. Partnering with global tyre giant Pirelli, JLR aims to lead the automotive industry in responsible sourcing and environmental stewardship. These certified tyres will debut on the new Range Rover Electric, ensuring full traceability back to individual plantations.
Andrea Debbane, Sustainability Director at JLR, said:
“This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR’s sustainability ambition and is at the forefront of sustainable tyre production.
We’re looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that’s better for people and planet. By choosing Pirelli’s FSC-certified tyres, we’re offering our clients high-quality, high-performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.”
Pirelli will supply over 250,000 of these high-quality, sustainably sourced tyres annually to JLR
This initiative aligns with JLR’s Reimagine strategy, which emphasises responsible sourcing and supply chain transparency. The FSC certification ensures ethical farming of rubber and compliance with stringent sustainability standards.
JLR has strengthened its global sourcing process to evaluate suppliers based on environmental, social, and governance (ESG) criteria. They’re ensuring they meet the highest standards in environmental performance, labour practices, and social responsibility.
Matteo Battaini, Pirelli Head of Sustainability & New mobility, said:
“Innovation in materials and reliability on our products sustainability features are a must for us. The FSCTM certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them. We are pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles.”
