Daniel Forsberg is the EVSE Marketing Manager for battery charging firm, CTEK. We spoke to Daniel to find out more about his career in the EV industry, and on how CTEK is adapting for the electric vehicle era.
What motivated you to move into the electric vehicle sector, and how did this lead to your current role as EVSE Marketing Manager at CTEK?
I have always been passionate about technology, cars, and clean tech – particularly how innovation can drive environmental progress. My journey into the EV industry began over eight years ago. Since then, I have remained in the sector as I find it both exciting and rewarding. The rapid advancements in EV technology, combined with the opportunity to contribute to a more sustainable future, have made this industry the perfect fit for me.
CTEK’s strong focus on innovation and sustainability aligns with my vision, making this an excellent platform to help shape the future of EV charging solutions. My role allows me to work on forward-thinking solutions that make EV adoption easier for businesses and consumers alike, ensuring that infrastructure keeps pace with demand.
Do you currently drive an EV? If so, what model is it, and what do you love most about it?
Yes, I currently drive both a Tesla Model Y Performance and a Cupra Born. The Tesla offers exceptional comfort and is my preferred choice for longer journeys, thanks to its impressive fast-charging capabilities – it’s often ready to go before I’ve even finished a quick meal during a charging stop. For city driving and shorter trips, I favour the Cupra Born. Its compact size and agility make it a perfect choice for urban environments and everyday commuting.
Both cars complement each other well, allowing me to experience the best of both worlds when it comes to performance, efficiency and practicality. I enjoy how both vehicles reflect the rapid advancements in EV technology, proving that sustainability and driving pleasure can go hand in hand.
Some of CTEK’s EV charging points are already suitable for commercial use. With public charging infrastructure growing rapidly across territories like Europe, does CTEK plan to further utilise this opportunity?
Destination charging is our core niche and an area where CTEK has a strong position. Our focus is on system-based solutions, offering future-proof dual outlet chargers that are ideal for commercial use. We also provide advanced load balancing systems, enabling us to support large-scale sites – our largest installation to date includes 1,300 charging points with dynamic load management. Additionally, we integrate with property energy systems, including battery storage and solar panels, ensuring a seamless and sustainable charging solution.
Today, our primary markets are the UK and Sweden, but there are significant opportunities for expansion across the Nordics and Europe as demand for reliable EV infrastructure continues to grow. By working closely with businesses and local governments, we aim to further optimise commercial EV charging and provide smarter solutions for property owners.
How does CTEK plan to support the EV transition for drivers without access to off-street, private parking?
Our charging solutions are widely installed in public environments, including larger car parks and multi-storey parking facilities. This segment is expanding rapidly, and we see it as a key area for ensuring that EV drivers without private parking have convenient access to charging. Typically, these solutions are complemented by DC fast charging along major roads, creating a seamless and worry-free experience for EV owners.
We also collaborate with property developers and municipalities to integrate charging into new and existing infrastructure, ensuring that reliable charging solutions are available where people need them most. By continuing to support the development of public and shared charging infrastructure, we aim to make EV ownership more accessible to a broader audience. Our approach includes smart charging technology and network optimisation, ensuring that charging stations are efficiently utilised, even in high demand areas.
Is there any support you’ve seen/would like to see from governments to assist EV owners with home charger installations?
There are already several beneficial government-funded grants available for home charging installations. However, I believe there is room for further development, particularly in encouraging integrated home energy systems that include solar panels, battery storage and smart charging solutions.
Additionally, there have been discussions about introducing stricter requirements for chargers eligible for subsidies – such as mandating support for ISO 15118. This would enable vehicle-to-grid (V2G) and bidirectional charging, which could play a crucial role in alleviating pressure on the electricity grid and reducing peak demand issues, a growing challenge across Europe.
I would also like to see incentives that make it easier for apartment residents and those without private driveways to install charging, as this remains a major barrier to EV adoption in urban areas.
How significant a role do you see vehicle-to-grid and vehicle-to-home charging playing in accelerating the EV transition?
I absolutely believe that vehicle-to-grid (V2G) and vehicle-to-home (V2H) technology can play a role in the transition to electric vehicles. However, I don’t see it as the primary driving factor.
The key to accelerating EV adoption lies in making electric vehicles more affordable. Data consistently shows that price remains the biggest barrier for many potential buyers. With battery technology improving, charging times decreasing and charging infrastructure expanding rapidly, I would argue that range anxiety is becoming a thing of the past. The focus should now be on ensuring that EVs are accessible to more people through competitive pricing and supportive policies.
While V2G and V2H can add further value by enabling EVs to serve as energy storage units, their impact will depend on regulatory frameworks, energy market integration and widespread consumer adoption.
Thanks to Daniel for taking part in our EV Leaders series. You can find out more about CTEK’s EV charging offerings, here:
https://www.ctek.com/uk/ev-charging?srsltid=AfmBOoocsX-tr_JTI0C363CJPytON5AmdAh9g6wb5RTNrPkG2ltMzH4I
