- Volkswagen’s Enter Electric campaign promotes electric mobility through fact-based content in print, social media, and an online info hub.
- Real-world support includes test drives, leasing deals, competitive pricing, and dealer training to encourage EV adoption.
- Volkswagen offers 24 electric models in Europe, with plans to expand its lineup further by 2025.
Volkswagen Group launches Enter Electric to tackle EV misunderstanding
The Volkswagen Group is rolling out its first-ever cross-brand communication campaign to promote emobility. The initiative is tackling common myths about electric vehicles (EVs) and providing clear, fact-based information to the public.
Sebastian Rudolph, Head of Global Group Communications, said:
“The Volkswagen Group is one of the pioneers of electric mobility. It features iconic brands and products that are winning numerous awards and come top in test reports. It is important to keep explaining technological change and to clarify both advantages and prejudices. This applies in particular to suitability for daily use, battery, charging convenience, and sustainability. With our cross-brand initiative, we want to make an informative contribution to this.”
One highlight of the campaign is a special 12-page edition of the Volkswagen Magazine. It was released in November with a print run of 1.2 million copies. The magazine is distributed through newspapers, car dealerships, and industry publications.
On social media, Volkswagen is sharing the “Battery ABC” miniclip series. Created by Volkswagen Group Technology and PowerCo SE, the series explains basic concepts about EV batteries in an easy-to-understand way.
Additionally, a new online E-Mobility Info Hub is now live. This resource offers stories, interviews, and technical details on topics like charging, maintenance, and sustainability. More content will be added regularly.
Volkswagen is also pairing its media campaign with real-world experiences. Test drive programs, special leasing deals, and competitive entry-level pricing are helping more customers experience EVs firsthand.
Marco Schubert, member of the Volkswagen Group Extended Executive Committee, responsible for Sales, commented:
“I am confident that battery technology will gradually win over the hearts of our customers. Consistent cost work will enable us to hit the right price points even better. At the same time, we are continuing to expand our model portfolio across all brands in a targeted manner, thereby reaching even broader customer groups, particularly in the entry-level segments. Our product substance has definitely never been as good as it is today.”
Volkswagen is positioning itself as a leader in emobility. With an impressive line-up of zero-emissions vehicles, it’s now turning the tide on EV discourse.
