- Porsche is fast becoming a driver of electrification, particularly in the performance car segment.
- When the first modern day fully-electric Porsche, the Taycan, debuted in 2019, it joined the Tesla Model S in proving that no-compromise electric high performance cars are possible.
- With the popular Macan SUV now joining the Taycan in the electric space, Porsche’s plans for mass electrification are fully underway.
The next EV steps from Porsche
Technically, the brand has been experimenting with electrification for longer than most would realise, with Ferdinand Porsche designing the Porsche P1, back in 1898 – complete with a 5hp electric motor and wooden wheels.
Porsche’s fully-electric lineup now consists of two models, with the Macan EV joining the Taycan, alongside the OEM’s own charging network. The brand has also been forced to discontinue the ICE-powered Macan specifically within Europe, due to new cybersecurity regulations. With the outgoing Macan already being the most popular Porsche model inside Europe, this is a serious opportunity to boost the manufacturer’s EV market share within the region – something they’ll want to do, with countries enforcing an increased proportion of EVs to be sold each year.
Longer term, Porsche is aiming for fully-electric vehicles to make up 80% of its sales, by 2030. This will be achieved with a fully-electrified generation of the 718 sports car, which will offer buyers other options against other electric sports cars such as the MG Cyberster. A glimpse of how an electric 718 will perform was given with the GT4 e-Performance concept, and the final production model is set to be unveiled within the next 12 months. After that we can expect a fully-electrified version of its larger SUV, the Cayenne, while an even larger seven-seater EV is also in the works.
