The Polestar 2 electric car has been recognised as the Best of the Best by Red Dot in the internationally renowned contest’s Product Design category. The award is given to ‘ground-breaking design’ and is the top prize in the highly contested category.
Maximilian Missoni, head of design at Polestar, said: “I believe we have created a very strong visual identity for the Polestar brand. Being a new player allows us to create a design language that is contemporary and doesn’t rely on traditional paradigms.”
Entries were judged by a highly respected panel of around 50 international experts who tested, viewed and evaluated each submission individually. Winners of Red Dot awards are judged in nine criteria including degree of innovation, functionality, durability and ergonomics.
In the over 60-year history of Red Dot’s design competition, this year saw a new record number of submissions from corporates and design studios. In the end, the Swedish electric performance brand’s second car, the Polestar 2, was named the winner, outshining products from 60 countries.
The all-electric Polestar 2 was launched in 2020 as a premium five-door all-electric fastback crossover-style vehicle. This zero-emissions car embodies the brands’ design-led philosophy with a real attention to detail.
Stand-out highlights include a standard vegan interior with progressive textiles, pointing to a new more sustainable expression of luxury. A rear light-blade that stretches the entire width of the car, with adaptive brightness from its 288 LEDs, accentuates the vehicle’s powerful stance, a concept car on the road.
Performance is equally impressive with the Polestar 2 offering 300kW/408 horsepower and accelerates from 0-62mph (0-100kph) in under five seconds. It has a top speed of 127mph (204kph) and offers up to 292 miles (470km) of range.
In last year’s edition of the contest, Polestar won Brand of the Year, Best of the Best for Brand Identity and a Red Dot for the Polestar 2 design book which celebrated the launch of the car.
A Red Dot award is regarded as one of the most sought-after seals of quality for good design. Seeing Polestar 2 claim such an award helps to highlight the importance of electric cars and shows the world that they can be delivered in a stylish, practical and user-friendly way, and most importantly with zero emissions. Plus, the Swedish carmaker aims to produce a truly climate-neutral car by 2030 with its Polestar 0 project
Thomas Ingenlath, Polestar CEO, said: “One of my personal motivations is to create products that have character, that are recognisable, that contribute to a stimulating and inspiring world. This recognition confirms that Polestar is making a difference.”
