Kia has recorded an increase in European registrations during the first quarter of 2021. Figures released today show that Kia has maintained a European market share of 3.7 percent and nearly a third of registrations were from plug-in models. In the UK, Kia achieved a best ever UK market share of 4.79 percent over the same period.
In the first quarter of 2021, Kia’s hybrid, plug-in hybrid and electric vehicles accounted for 28.4 percent of total brand sales in Europe. This up 18.9 percent during the first quarter of 2020. This puts Kia firmly on target to establish itself as a leading provider of clean mobility solutions.
Currently, Kia’s electric vehicle sales continue to soar. The Kia Niro range, available with three types of electrified powertrain, grew in popularity by 29 percent. The fully electric e-Niro improved sales by an impressive 124 percent.
This shows there is now a huge appetite for clean zero-emissions electric vehicles. The all-electric e-Niro ended the first quarter as the second best-selling battery electric vehicle (BEV) in the UK so far in 2021, selling 3,269 units. In the UK Kia record its best-ever first-quarter largely thanks to sales of the e-Niro electric
Jason Jeong, president at Kia Europe, said: “The past year has been challenging for most industries, and the automotive landscape has changed rapidly. However, we have maintained steady sales momentum across Europe with an increase in our hybrid, plug-in hybrid and electric vehicle sales.
“EV6, Kia’s all-new electric vehicle, is already available to pre-reserve, and we expect it to be among many new Kia models that continue to grow the brand’s presence across Europe.”