- Ed Jones appointed as Nissan GB’s new Sales Director, starting 16th June 2025, after seven years at Audi UK.
- Jones returns to Nissan at a time of strong growth and innovation, focusing on electric and electrified vehicle launches.
- He replaces Michael Auliar, who is leaving at the end of March for a new opportunity.
Nissan appoints Ed Jones as Sales Director ahead of key product launches
Nissan GB has announced that Ed Jones will become its new Sales Director starting 16th June 2025. Jones is returning to Nissan after a successful seven-year career at Audi UK. His wealth of experience spans sales, dealer operations, fleet management, and electric vehicle (EV) products.
Mayra González, Divisional Vice President Marketing and Sales Europe said:
“I’m delighted to welcome Ed to our team – his experience and expertise in all areas of UK sales will be invaluable as we look to capitalise on some exciting new product launches.
Ed will help accelerate our business transformation plans, and lead our sales and dealer teams to continued success in the future. We thank Michael for his significant contribution to Nissan in markets including UK, Nordics and regional HQ and wish him well for his future endeavours.”
During his time with Audi, Jones held key roles, including National Contract Hire and Leasing Manager, and most recently, overseeing UK Sales Operations. He previously worked at Nissan GB in various sales and marketing positions, where he quickly moved up the ranks. His return to Nissan comes at a pivotal moment as the company prepares for significant product launches in 2025.
Jones is excited to rejoin Nissan, especially with the momentum the brand has built. In 2024, Nissan had two models in the top five best-sellers. The brand also saw increased market share and double-digit sales growth. Looking ahead, Jones is particularly focused on Nissan’s expanding line-up of electric and electrified vehicles, including the new British-built LEAF, alongside popular models like the Qashqai and Juke.
We wish Ed the best in his upcoming role, and in expanding the rollout of EVs across the nation.
