The debut follows an exclusive teaser in Issue #6 of Rolling Stone Korea Magazine published on May 6, 2022. The official release also previews the Adventure Series REX featuring iconic Los Angeles fashion brand, Free & Easy in a special edition ‘Abbot Kinney’ blue paint.
Kevin Circosta, Free & Easy founder, said: “Alpha Motors is the most eye-opening, inspiring, and exciting company I have seen in the automotive industry in years. A clear vision for the future with the styling, functionality and design I have always craved but have never received… until now.”
Alpha Motor Corporation presented the new Land Rover-style REX in the form of Alpha Engineering Data (AED), which the company’s research and development uses to efficiently produce automobiles. The company is currently testing REX to share the experience of the vehicle in virtual reality.
Alpha Motor Corporation said: “Alpha is focused on building the electric vehicle future that we want to live in. The collaboration with Free & Easy accentuates the vibrant, creative, and diverse culture of California, which inspires adventure-seeking cars such as the JAX, WOLF, and now the REX.
“Through these vehicles, we are answering the ultimate question: “What electric vehicle do you want to drive?” Our answer is to drive responsible industrialisation of our vision for people to enjoy our cars, also known as, Move Humanity.”
The REX is a multifaceted adventure vehicle built for all-terrain drivability, utility, and with an array of customisation options while preserving the DNA of Alpha’s utility vehicle line. The base model comes with two full-sized doors which opens to bench configuration seating that accommodates a total of four passengers.
The rear canopy is also removable to enable an open car experience. Additional models including a four-door version and adventure series variants are also planned.
In continuation of the company’s electric utility vehicle line, REX is intended to be equipped with a four-wheel-drive system and independent suspension to manage rugged terrain.
The vehicle is powered by an 85kWh lithium-ion battery pack for an estimated range of 275 miles (443km). The material composition of the vehicle body includes high-strength steel and lightweight thermoplastics for safety and efficiency.
The REX interior features four-passenger bench configuration seating with foldable and removable rear seats which opens more room for cargo. Spacious storage compartments are located both underneath the hood and rear hatch of the vehicle which features an estimated 14 cubic feet of storage.
Alpha Motor Corporation said: “At Alpha, new electric vehicles are developed with a passion to fulfil market needs in the most efficient manner. In line with our business plan, we will continuously develop compelling zero-emission automobiles and responsibly industrialise our products. We are rigorously preparing market entry and developing synergies to collectively achieve sustainable mobility.”
The launch of the new REX utility vehicle can be seen below: