Adam Wood takes the helm at Renault UK amid key leadership changes

  • Adam Wood returns to Renault as UK Managing Director after leading Peugeot UK.
  • Veteran exec succeeds Guillaume Sicard, brings 14 years of Renault Experience.

Adam Wood succeeds Guillaume Sicard as Managing Director of Renault UK

Renault UK has appointed Adam Wood as Managing Director and Country Head. Effective October 1, Guillaume Sicard will step into the role of VP Renault Brand for the French market. Meanwhile, Adam Wood will succeed Sicard as Managing Director of Renault UK and Country Head Renault Group UK.

Both Sicard and Wood will report to Ivan Segal, the newly appointed VP Global Sales and Operations for the Renault Brand.

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The appointment marks a homecoming for Wood, who began his career with Renault on their graduate programme, brings 14 years of experience with the brand, having held various roles in marketing communications, product marketing, and brand management. His senior positions included Dacia Brand Director, Marketing Director, Head of Marketing Communications, and Corporate Planning Manager.

Before returning, Wood served as Marketing Director for Vauxhall and most recently as Managing Director for Peugeot UK.

He will now lead the charge in expanding Renault’s UK line-up in the coming years.

The company said:

“Adam is joining Renault UK at a pivotal time. Renault is one of the fastest-growing brands in the UK over the past two years by registration volumes, and is seeking to drive home the early successes of the Renaulution with further growth as it renews and expands its model line up across passenger cars and LCVs.”

Expanded ranges are always an exciting prospect, not least because new models means new EVs. Renault’s development and expansion is an exciting prospect. As one of the leading brands in Europe, its next stage of growth is set to be extremely significant. With plans for a sub-€20k Twingo in the works, could affordable emobility be Renault’s next phase?

Best of luck to Sicard, Wood, and Segal in their new positions, we can’t wait to see where the ‘Renaulution’ goes next!

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