It’s now under 100 days until World EV Day on Friday 9th September, which over the last few years, has become one of the most important emobility campaigns in the calendar.
This year’s World EV Day comes at a pivotal time for the EV sector, with a number of elements now in the electric car’s favour over its fossil fuelled predecessors.
Increased competition amongst manufacturers and rapidly falling battery costs are allowing even cheaper EVs to come to market, with many models now achieving price parity with their petrol and diesel counterparts. An increasingly large selection of electric models now start at under £30,000 / €30,000 / $35,000.
Leasing costs have followed suit. Monthly rates on popular EVs have dropped considerably over the past twelve months, with some of the most desirable models now available for less than many comparable petrol equivalents. For anyone who refreshes their car every two or three years, the maths is increasingly compelling.
As well as many models achieving equal initial purchase price to their internal combustion cousins, this benefit comes before we even get to the costs of ownership. Charging at home overnight, particularly on an EV tariff, costs considerably less than a tank of petrol or diesel. That’s become even more apparent in 2026, with conflict in the Middle East causing oil prices to surge to levels not seen since 2022.
For high mileage drivers, those savings quickly pay dividends. Even public charging is getting cheaper, with CPOs such as InstaVolt now cutting off-peak prices, thanks in part to advancements in technology such as battery energy storage.
It’s not just the price of EVs either, with technological advancements allowing for much longer battery ranges. Some of the newest models, such as the BMW i3, can travel well over 500 miles on a single charge. And, when you need to recharge on the move, public charging speeds are now well into the hundreds of kWs in many cases – and megawatt charging is becoming a reality for passenger cars thanks to firms like BYD.
Put all these factors together, and the economic case for electric driving is arguably stronger right now than it has ever been. With less than 100 days to go until World EV Day, it’s a timely reminder that EVs are just as capable as their predecessors – but, getting that communication across to the end customer is still a key barrier that needs addressing through events such as World EV Day.
Mark the 9th of September in your diaries..
