Tag: marketing

Hyundai promotes EVs to the mainstream with new Gran Turismo collaboration

The Hyundai 'N' performance division has began promoting EVs to a mainstream audience through the video game sector, with a collaboration launched with PlayStation racing game, Gran Turismo 7. Starting with Hyundai's fully-electric IONIQ 5...

Uber partners with EV brands for pop-up test rides

Following the recent push from Uber to switch to EVs, such as introducing the option in over 40 cities worldwide to specifically select a fully-electric vehicle to pick you up, the ride-hailing app has...