General Motors has unveiled its new logo to the world that’s designed to convey the American carmaker’s commitment to the production of electric cars and vehicles. The new design features a blue square with rounded corners, in a similar style to an app, with lower case letters inside. The underlined ‘m’ inside the square is designed to look like a plug to signify GM’s commitment to electric driving.
This is GM’s first design update in over a decade and comes as part of the company’s new ‘Everybody In’ marketing campaign that was launched on Friday. GM is making a big effort to accelerate the mass adoption of electric cars and vehicles, and reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as it transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
General Motors is excited about a new generation of buyers and accelerating electric driving. To back this up they have committed to investing $27 billion in electric and autonomous vehicles through to 2025. GM will aim to launch 30 new electric vehicles globally before the end of 2025. They will also highlight the range and performance and flexibility of their Ultium platform. This is an electric battery and vehicle platform to use across its cars.
Ultium will be the foundation for GM’s next-generation electric vehicle lineup, powering everything from mass-market cars to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM’s Ultium platform will be capable of working across a range of vehicle shapes, sizes and price points. It will offer a range of up to 450 miles (724km) and will be capable of accelerating from 0-60 mph (0-100kph) in as little as three seconds on some models.
Deborah Wahl, GM Global Chief Marketing Officer, said: “There are moments in history when everything changes. We believe such a point is upon us for the mass adoption of electric vehicles. Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an electric vehicle. Our new brand identity and campaign are designed to reflect this.”
“GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future, ‘Everybody In’ demonstrates our intent to lead, while inviting policymakers, partners and individuals to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an electric vehicle for a test drive to learn about the benefits of ownership.”