Along with showing off their new CUPRA UrbanRebel electric car at the IAA International Motor Show in Munich, the brand has also announced its future electric vision. CUPRA plans to become a fully electric brand by 2030.
CUPRA are launching the CUPRA Born this year, the CUPRA Tavascan will arrive in 2024 and the CUPRA UrbanRebel will hit the market in 2025. The brand has started producing its first fully electric car, the CUPRA Born, at its Zwickau factory in Germany.
This Born features CUPRA’s sporty DNA but was born to be the impulse of a new generation and aims to prove that performance and electrification are a perfect match. CUPRA says its design has been inspired by the vibrance of Barcelona’s El Born neighbourhood.
Wayne Griffiths, CUPRA CEO, said: “The CUPRA Born will also be the impulse of the company’s transformation and the start of CUPRA’s electric product offensive.
“With this car, we aim to increase the CUPRA mix to 20 percent of SEAT S.A. overall sales. The CUPRA Born will be on the market from November and its launch will kick off a new distribution strategy for a different customer relationship.”
The CUPRA Born will help the company meet European targets and will contribute to reducing global CO2 emissions. CUPRA says the Born electric car will make the brand’s customer base more gender-balanced.
CUPRA will also offer this model under subscription-based contracts with a monthly fee. This will help to make it more accessible to a wider audience. CUPRA is also expanding its global retail network with the new city garage in Munich and has upcoming openings in Milan, Madrid, Rotterdam, Lisbon and Berlin.