- Changan Automobile, the fourth-largest automaker in China, is ready for its European market entry, with the Changan Deepal S07 electric SUV arriving as the first model into Europe this year.
- The official brand launch of Changan in Europe is set to take place next week, on the 21st of March.
- The launch event is also set to highlight other Changan models headed to Europe in the near future.
Changan Automobile set to launch in select European countries this year
Changan’s launch into Europe will be a staggered one, with the OEM intially focussing on Norway, Denmark, Germany, the UK and the Netherlands, with the brand already forging partnerships with dealerships and distributors in these countries. Norway, the European leader in EV adoption, is set to be the first country to take delivery of Changan EVs, followed by other European countries later in the year. The UK is set to open order books on the Changan Deepal S07 from June this year.
To support its European launch, Changan is in the process of opening a European spare parts hub, in the Netherlands – which will allow it to provide strong levels of aftercare from launch. This is something that new entrant Leapmotor has also seen as key to doing well in Europe.
European pricing for the Deepal S07 has already been confirmed, with a starting price of €45,000 (equivalent to around £37,900). WLTP combined range comes in at 475 kilometres (295 miles), while standard equipment will include a wide array of drivers assistance systems.
At this price point, the Deepal S07 will offer a high-value alternative to existing EVs like the Tesla Model Y and Volkswagen ID.4, whilst also competing with similarly priced Chinese models such as the Leapmotor C10. With this model, and future launches, Changan will be looking to replicate the success that other Chinese entrants, such as BYD, have found in Europe.
Nic Thomas, Head of Marketing, Sales, and Service for Changan Automobile in Europe, commented:
“The CHANGAN DEEPAL S07 represents our commitment to delivering an aesthetically pleasing and intelligent fully electric vehicle that enhances the everyday driving experience for European consumers. It will be followed by the CHANGAN DEEPAL S05 model, offering both pure electric and range-extender variants, as we expand our portfolio to meet diverse customer needs.”
